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Fast-changing technologies and modern marketing solutions have confused the differences between Business Intelligence and Business Analytics to the point that they are used almost interchangeably. Business Intelligence and Business Analytics? Effectively they are both key to enhancing business performance but there are differences to be noted. Using Business Intelligence and Business Analytics correctly can be

Business Intelligence (BI) allows analysts to spot trends in business using collected data, thereby empowering them to optimise overall performance, increase sales and revenue. This technology-driven system relies on quality software services to provide comprehensive BI for various industries. Microsoft Power BI explained A superior BI offering, Microsoft Power BI, is a collection of software