Microsoft Power BI as a tool for Business Intelligence
Business Intelligence (BI) is a powerful tool which transforms data into usable information for end-users. This allows business leaders make informed decisions about steps going forwards. In this article we explain how Microsoft Power BI is an effective tool for Business Intelligence
What is Microsoft Power BI?
One of the leading BI solutions is Microsoft Power BI. This is essentially a collection of software services, apps and connectors which work to transform raw data into coherent, visual information. Power BI Desktop, Microsoft Power BI service, and the mobile apps allow users to create, share, and consume business insights. The Power BI Report Server will then publish Power BI reports to an on-premises report server, after creating them in Power BI Desktop.
Read More: Microsoft Power BI Overview
Who uses Microsoft Power BI?
Microsoft Power BI is effective across business departments and can be used differently depending of the individual’s role in the organisation. The various elements of Microsoft Power BI can also be used at different times for different requirements. Some examples of who uses Microsoft Power BI:
- Accounting and business analysis might use Power BI Desktop to create and publish reports.
- Sales might use the Power BI phone app to monitor sales’ progress and find new avenues.
- Developers could use Power BI application programme interface to push data into datasets or customise reports.
- Marketing could use Power BI to create reports on customer engagement statistics.
The role of Microsoft Power BI in business
As can be seen, the highly flexible nature of Microsoft Power BI makes it suited to a wide range of value-adding roles across business. Here is a look at how the system can work for you:
– Data Integration
A company’s data is spread across multiple locations, and it’s necessary to consolidate this data for an effective BI tool. Microsoft Power BI performs this functionality, indicating how the business is developing in terms of sales, while also tracking inventory and cash flow.
View example of powerful Sales Performance Analytics using business intelligence
– Easy Report Building
Microsoft Power BI has an effective drag-and-drop report building functionality which allows people to access usable data which is easily shared through content packs. This allows users to see, in real-time, usable business information.
– Improve Your Customer Experience
When it comes to business success, customer satisfaction is priority and, fortunately, Microsoft Power BI assists in managing the customer experience. By integrating Outlook and social media to tracking workflow completions, Power BI provides information on customer response time and employee performance.
Using the already familiar Office 365, Excel and PowerPoint experiences, as well as integration with Microsoft teams and SharePoint, means users are able to easily collaborate, save time and enjoy enhanced productivity overall.
Business Intelligence is a proven tool for enhancing business practice and ensuring business success. For a superior BI experience, Microsoft Power BI is an incredibly effective and integrated business resource.